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PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
To support the Licensed Football APP Design and Product Creation for Turkish / EM specific products and teams.
Drive and elevate technical (graphic) design execution (70%) while supporting product marketing and storytelling (30%) within the Creation Center Turkey.
This role operates across a broad portfolio covering design, technical product construction, materials, and process optimization , with a strong focus on speed to market, efficiency, and delivering margin expectations . It is responsible for managing dedicated projects and driving end-to-end processes , requiring strong cross-functional leadership and collaboration, including close interaction with T1, T2, local markets, and Sourcing .
At the same time, the role ensures that product concepts, club briefs, and technical features are translated into best-in-class visual solutions and compelling product narratives .
Key Responsibilities:
Design (approx. 70%)
• Lead the creation of graphics across ranges and seasonal product collections
• Translate product concepts into clear and impactful visual executions
• Define the balance between sport, fashion, and culture through creative design solutions.
• Self-Manage own creative process and execute towards given directions.
• Develop product-focused visual assets for presentations, milestones, and internal communication. Visualize your designs by using 3D tools.
• Execute design work according to the visual language of adidas as well as given Corporate Identity guidelines according to legal guidance.
• Collaborate closely with Development teams to ensure technical accuracy and feasibility
• Drive continuous improvement of graphic execution standards and tools within the Creation Center
• Ensure proper handover of tech packs into development, such as sketches, detail sketches, fabric and trim indication, artworks etc.
Product Marketing (approx. 30%)
• Maintain accurate and complete product master data to enable downstream systems and processes
• Manage the input and upkeep of product master data and attributes, ensuring accuracy and timely availability for go-to-market execution and sales readiness milestones for assigned product ranges
• Support the development of product storytelling and positioning in line with category direction
• Create sell-in and go-to-market tools (e.g., presentations, product sheets, visual toolkits)
• Contribute to range storytelling frameworks, ensuring clear communication of product benefits
• Drive the execution of seasonal product portfolio plans and its tactics by aligning cross functional teams and ensuring deliverables meet strategic objectives
• Support preparation of key seasonal milestones and market deliverables
• Conduct data analysis to identify market patterns, consumer preferences, and product performance drivers to optimize product offerings and business planning
• Monitor financial performance and key product KPIs (like buying volume, revenue, margin, and sell-through) to support business health and strategic decision-making by sharing operational insights
Key Relationships:
• Global Category Director (direct reporting line)
• Emerging Markets Hub BU and Cluster GTM team
• Sports Marketing & Teamsports Sales
• Development / Sourcing Teams
• Creation Center stakeholders
• External business partners
Knowledge, Skills and Abilities:
• Strong (Graphic) Design skills (Illustrator, Photoshop, Procreate, Clo3D, …)
• Ability to translate club briefs into compelling visuals and stories
• Solid understanding of product marketing and consumer communication principles
• Strong attention to detail and executional excellence
• Ability to manage multiple projects in a fast-paced environment
• Strong interpersonal and communication skills, with the ability to work cross-functionally
• Fluent in English (written and spoken): fluency in another language relevant to key markets is preferred
• Digital fluency in Office 365 applications and product and marketing tools
• Requisite Education and Experience:
• University degree in Graphic Design, Visual Communication, Product Design, or related field
• Minimum 3–5 years of relevant experience in graphic design and/or product marketing
• Experience in apparel, sportswear or performance product industries preferred
• Proven track record of working in cross-functional product creation environments
